Case study · Client build
William runs a wood-fired pizza trailer in Yavapai County, Arizona. His old website couldn’t take an order: no phone number, no menu, no prices. We rebuilt it from scratch, and gave him an app to run it from his phone.
01 · The before
A free one-page site from an AI website builder. It looked tidy. It just didn’t do the one job a catering business needs.
Not on the site, not anywhere. People planning a wedding want to call or text.
Nothing about what you’d actually eat, or what feeding a party costs.
Every event on the list had already happened.
Google had to guess what the page was about. The page title was just “scorchospizza.”
Same phone. Same business.
On the left, the first thing his customers saw on a phone. On the right, what they see now.
02 · The build
Seven things we built for him. Scroll, and the pizza builds with them.
01 Layer 1 · Scratch dough
The home page builds a pizza while you scroll: scratch dough, red sauce, fresh mozzarella, into the fire, and out comes “Wood Fired. Obviously.” A real fire video burns behind it. His flaming logo finally gets used, along with his colours and his voice.
02 Layer 2 · Red sauce
Seven 12-inch pies with prices and toppings, catering priced per person, add-ons, a catering FAQ and a kitchen-ticket calculator that totals a party as you drag the guest count. The questions people used to message about are answered before they ask.
03 Layer 3 · Fresh mozzarella
The Tour shows where the trailer is next, with regular spots and a “Where’s the trailer this week?” email list. Every town he serves gets its own page and a pin on the service-area map, so people searching in their town find him.
04 Layer 4 · Pepperoni
No more “send us a message and hope.” The booking form asks for the date, guest count, venue, town and serving time up front, plus a tap-to-call or text button on every page. Every request goes straight to William.
05 Layer 5 · Basil
His own admin installs on his phone like an app. He adds tour dates, edits the menu, sees every lead and gets a push alert the moment someone books. No calling his web guy to change a date.
Scorchos HQ
Illustration. His real dashboard stays private.
06 Layer 6 · Into the fire
A pixel-art oven rush starring El Scorcho himself. The top score each day wins a prize, claimed right on the player’s phone, and a printable QR sign for the trailer sends the line straight to it. A reason to come back to the site tomorrow.
07 Layer 7 · Wood fired. Obviously.
Search engines and AI assistants get a clear picture of the business, and happy customers get a one-tap way to say so.
The Google review button sits on every page of his site.
Real trailer. Real fire. His own photos.
03 · Where it stands
No made-up traffic charts. Here is what anyone can check.
Google rating, from 10 reviews
recommend on Facebook, from 10 reviews
Ratings as shown on his Google Business Profile and Facebook page, November 2026. Page counts from the site’s sitemap.
Your move
Got a website that can’t take an order? Book a free 15-minute call and get a fixed quote, or see three AI mockups of your own new site in about a minute.
Or call (513) 465-9018
