Guide · Florida business · 5 min read
Storm-ready online.
Southwest Florida businesses know to prepare their buildings for hurricane season. Your website and online listings need a plan too, because that is where customers look first, before and after a storm.
Before the season
- Make sure you can update your website quickly, or have someone who can within hours.
- Prepare a storm banner you can switch on: closures, reopening, emergency services.
- Check your site and data are backed up off-site.
- Confirm your domain and hosting are on auto-renew, with current payment details.
- Write down logins for your website, Google Business Profile and social accounts, and store them safely.
When a storm is coming
- Switch on the storm banner with clear, dated information.
- Update special hours on your Google Business Profile.
- Post updates on Google, Facebook and Instagram.
- If you offer storm services (roofing, tree removal, restoration, generators), make them prominent with a direct call button.
After the storm
- Update your hours and status as soon as you know them.
- Tell customers how to reach you if phones or email are down.
- Prioritise emergency and recovery services on your homepage.
- Be clear and honest about availability and wait times.
- An AI receptionist can take a surge of calls, triage them and book follow-ups while your team is in the field.
Hosting that stays up
Websites hosted on a single server in one place can go down with local power or network outages. Sites hosted on a global edge network keep running even if Southwest Florida does not.
All Digital Undrworld sites run on global edge hosting, and our care plans include backups, monitoring and fast updates when you need them most.
Questions
Good to know.
Will my website go down in a hurricane?
Not if it is hosted on a global network rather than a single local server. Your business may close, but your website can keep informing customers.
How do I post temporary closures on Google?
Use special hours in your Google Business Profile, or mark the business as temporarily closed, and post an update explaining when you expect to reopen.
Can you add a storm banner to my site?
Yes. We can add a banner you can switch on and edit in seconds.
Can an AI receptionist help after a storm?
Yes. It can answer high call volumes, capture details and book appointments while your team handles the work.
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